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Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die
communication
human-scale
simplicity
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Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die
Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die
communication
emotion
idea
semantic-stretch
Topics:
Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die
Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die
attention
communication
Topics:
Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die
Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die
audience
communication
get-them-to-think
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Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die
Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die
communication
motives
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Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die
Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die
common-sense
communication
express
message
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Chip Heath, Made to Stick: Why Some Ideas Survive and Others Die