Robert B. Cialdini, Influence: The Psychology of Persuasion

The customers, mostly well-to-do vacationers with little knowledge of turquoise, were using a standard principle—a stereotype—to guide their buying: “expensive = good.

Robert B. Cialdini, Influence: The Psychology of Persuasion

The customers, mostly well-to-do vacationers with little knowledge of turquoise, were using a standard principle—a stereotype—to guide their buying: “expensive = good.

Robert B. Cialdini, Influence: The Psychology of Persuasion

The customers, mostly well-to-do vacationers with little knowledge of turquoise, were using a standard principle—a stereotype—to guide their buying: “expensive = good.