Martin Lindstrom, Buyology: Truth and Lies About Why We Buy and the New Science of Desire

branding marketing retail retailing

90 percent of all Gillette shavers are bought by women for the men in their lives

Martin Lindstrom, Buyology: Truth and Lies About Why We Buy and the New Science of Desire

branding marketing retail retailing

90 percent of all Gillette shavers are bought by women for the men in their lives