A big part of (Janice) Marturano’s success in bringing mindfulness to this unlikely venue was that she talked about it not as a “spiritual” exercise but instead as something that made you a “better leader” and “more focused,” and that enhanced your “creativity and innovation.” She didn’t even like the term “stress reduction.” “For a lot of us,” she said, “we think that having stress in our lives isn’t a bad thing. It gives us an edge.