Robert B. Cialdini, Influence: The Psychology of Persuasion

A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.

Robert B. Cialdini, Influence: The Psychology of Persuasion

A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.

Robert B. Cialdini, Influence: The Psychology of Persuasion

A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.