Dan Ariely, Predictably Irrational: The Hidden Forces That Shape Our Decisions

It seems then that instead of consumers’ willingness to pay influencing market prices, the causality is somewhat reversed and it is market prices themselves that influence consumers’ willingness to pay.

Dan Ariely, Predictably Irrational: The Hidden Forces That Shape Our Decisions

It seems then that instead of consumers’ willingness to pay influencing market prices, the causality is somewhat reversed and it is market prices themselves that influence consumers’ willingness to pay.

Dan Ariely, Predictably Irrational: The Hidden Forces That Shape Our Decisions

It seems then that instead of consumers’ willingness to pay influencing market prices, the causality is somewhat reversed and it is market prices themselves that influence consumers’ willingness to pay.