Malcolm Gladwell, Blink: The Power of Thinking Without Thinking

Testers for 7-Up consistently found consumers would report more lemon flavor in their product if they added 15% more yellow coloring TO THE PACKAGE.

Malcolm Gladwell, Blink: The Power of Thinking Without Thinking

Testers for 7-Up consistently found consumers would report more lemon flavor in their product if they added 15% more yellow coloring TO THE PACKAGE.