John Hegarty, Hegarty on Advertising

advertising brand brand-building brand-recognition branding brands marketing recall remembering sales

The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.

John Hegarty, Hegarty on Advertising

advertising brand brand-building brand-recognition branding brands marketing recall remembering sales

The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.